It’s one of my favorite words. It’s also one of Jean-Luc Picard’s favorite words.
No, not as in engaging the warp drive nor as in ‘getting married’ but as in ‘to attract or please’ or even ‘to occupy the attention of a person.’ I like helping businesses engage their customers.
Maybe a couple examples would help.
Have you ever walked into a store and the clerk barely glanced up saying “Can I help you?”
Your first thoughts are, “Jeez! I didn’t mean to interrupt you. I thought you were open.”
Or maybe you’ve been to a store where the clerk smiled – a real smile, not an I’m-supposed-to-do-this kind of smile – and said “Hi! What can I help you with today?” Then showed you their products and explained the benefits of each without being pushy, but actually seemed interested in what you needed.
Which one would you rather buy from?
“When given the choice, people will always spend their time around people they like. When it’s expedient and practical, they’d also rather do business with and buy stuff from people they like.” – Gary Vaynerchuk
I like helping businesses develop that kind of engagement with their online customers.
So how did I get here? Evolution, I guess.
I’ve worked in many industries, both retail and wholesale. I’ve worked for big businesses and small businesses and for government agencies. I’ve also worked for myself.
I was also part of a team – two of us in the beginning – that built a content management system for the City of Denver’s website before most people had even heard of the concept. It allowed us to go from a few dozen pages in the beginning to over 9,000 pages within a year. We won a lot of awards too.
And my work ethic? I owe most of it to my mom. At least the good stuff. If something needed to be done, she did it. No complaining, just right to action.
Because each business is unique, how you engage your customers should be too. I enjoy working one-on-one to help find your unique voice and to help your website rank well in the search engine results. To help you build your business online, I’ve partnered with some really talented people – writers, graphic designers and marketers. Need something special? Just let me know. Connect with me using the links below and let’s talk.
I’m looking forward to hearing from you!