The Complete Beginner’s Guide to Search Engine Optimization

SEO involves content, keywords, sharing and backlinks

Search engine optimization (SEO) can help your website get found by more potential customers. If it’s done right.

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Business Grammar 101 – Write well for your customers

Business Grammar 101There seems to be a horrible lack in good grammar and spelling online. I’ve seen it in websites, emails and social media, but product launch materials are the worst offenders.

You may be thinking, ‘What does it matter if my customers understand what I’m saying?’

First, are you sure they understand you?

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What is anchor text and why is it important?

Anchor text

Anchor text is part of a link and links are the lifeblood of the Internet. They allow users to click to another source of information they might find interesting.

The part of the link that we can see is called the anchor text. This portion often gives the visitor some descriptive information about where that particular link will go. Read more ›

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SEO Guide for Small Business

What is it?

Search Engine Optimization is using both on-site and off-site techniques to increase a website’s ranking in the search results for the resulting increase in traffic.

There are lots of strategies – varying from white-hat to black-hat – to help a website rank better. Most of the strategies will fit within five basic categories: Read more ›

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6 Traps Leading to the Dark Side of SEO [Infographic]

6 Traps Leading to the Dark Side of SEO

Search engine optimization is constantly evolving. What worked and was accepted just a few years ago may be frowned on today.

Whether a particular tactic is acceptable, depends on why and how it’s done. For example, in the beginning guest blogging was considered a badge of honor because someone “thought your content was awesome enough or that you were important enough that they would republish something you wrote on their site.”

Unfortunately, for some people guest blogging evolved into a quick way to ‘earn’ a backlink instead of a way to share quality content. Spammy content, disguised as a guest post, was everywhere. But perhaps because there were bloggers producing quality posts for other blogs, Google looked the other way. For awhile. Read more ›

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Link Building 101

Image Backlinks to your content

What Are Backlinks?

Backlinks are links on other websites pointing to your website or page. They’re also called incoming or inbound links.

They help visitors and search engines discover your content via anchor links on other websites and web services.

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