Business parables for a fun Friday

LESSON 1:

A man is getting into the shower just as his wife is finishing up her shower when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next door neighbor. Before she says a word, Bob says, “I’ll give you $800 to drop that towel.” After thinking for a moment, the woman Read more ›

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Better profits thanks to Watergate

How can a political fiasco help you make better profits?

Years ago there were some politicians who did something pretty stupid that toppled a president. They broke into the Watergate Hotel intending to steal records and install a wiretap and got caught.

To understand why they did this you need to know about what happened before that fateful night:

  • They were worried about Nixon’s reelection chances.
  • Someone submitted a plan to discredit the competition using wiretapping, kidnapping and call girls at a cost of $1 million. The plan was rejected.
  • A smaller plan was submitted at a cost of $500,000. It was also rejected.
  • A third plan, the smallest, with a cost of $250,000 was accepted.
  • The only person to object to the decision hadn’t been present at the first two meetings.

What caused the politicians to accept the third plan even though it was still stupid and risky? It’s because of how people react to a persuasion technique called Read more ›

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Reading list for 6/28/2014 – free resources

Hey! It’s Friday!

Usually we share a list of some great articles we’ve come across during the week. Today it’s a little different. We’re only sharing one article this time because it’s already a list.

You’re probably aware that content marketing is all the rage lately.

And with good reason. It’s a great way to engage customers and potential customers.

But how do you really do it?

This article lists nine resources that can help you use content to promote your business and establish yourself as an expert.

And best of all – they’re all free! Read more ›

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The Complete Beginner’s Guide to Search Engine Optimization

SEO involves content, keywords, sharing and backlinks

Search engine optimization (SEO) can help your website get found by more potential customers. If it’s done right.

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Small business in 2013

AWeber conducted a survey of over 3,000 small businesses. Check out the results in the infographic below, but pay special attention to the line Read more ›

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Posted in email, marketing, newsletters, social media
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