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What is anchor text and why is it important?

Anchor text

Anchor text is part of a link and links are the lifeblood of the Internet. They allow users to click to another source of information they might find interesting. The part of the link that we can see is called

Posted in SEO, websites

SEO Guide for Small Business

What is it? Search Engine Optimization is using both on-site and off-site techniques to increase a website’s ranking in the search results for the resulting increase in traffic. There are lots of strategies – varying from white-hat to black-hat –

Posted in business building, marketing, SEO

6 Traps Leading to the Dark Side of SEO [Infographic]

6 Traps Leading to the Dark Side of SEO

Search engine optimization is constantly evolving. What worked and was accepted just a few years ago may be frowned on today. Whether a particular tactic is acceptable, depends on why and how it’s done. For example, in the beginning guest

Posted in SEO

Link Building 101

Image Backlinks to your content

What Are Backlinks? Backlinks are links on other websites pointing to your website or page. They’re also called incoming or inbound links. They help visitors and search engines discover your content via anchor links on other websites and web services.

Posted in SEO

13 Tips to Optimize Your Pages for Google

13 ways to make your pages shine brightly

Today is not only Friday the 13th, but it’s also the day of the full moon. So in honor of both, here are 13 ways to make your pages shine brightly.

Posted in SEO, websites
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