Because I just got back from Roswell, NM – famous as the site of a UFO crash in 1947 – and because I’m a big fan of science fiction I thought I’d show you how to jump into social media using a SciFi example.
Stranded in a galaxy far, far away – hmmm, wrong intro. Well, anyway, it fits this show too. So, our intrepid explorers can’t get back to earth, but they can travel to other planets in the ‘local’ galaxy by means of a Stargate. (An ancient device that can harness wormholes.)
Problem is, they need supplies. They may also need a place to go if their base floods. (They gated in to the ancient city of Atlantis that sunk in the ocean. Just not an ocean on Earth. And now the shield holding back all that water is about to fail. Cue scary music.)
So the Atlantis team goes through the Stargate to a nearby planet where they meet Tayla. (I think guys call her a ‘warrior goddess.’) She doesn’t know these strangers and hasn’t even heard of them before. Being a cautious sort, she tells them they won’t trade with strangers.
Not very helpful for our explorers, but understandable.
The crusty, old colonel gets his dander up and figures he’ll force them to trade. (The team has big guns and bullet-proof vests and stuff). But the affable John Shepherd jumps in and says, “Then we’ll just have to get to know each other.”
He starts off by telling her he like Ferris wheels and anything that goes more than 200 miles per hour. Plus he likes a good cup of tea. “Now there’s another thing you know about me. We’re practically friends already.”
No force. Just friendly.
That’s a great start, but now John needs to listen to Tayla. What does she like? What is she afraid of?
Being a warrior goddess, there isn’t much that she’s afraid of, except for The Wraith. (Big, ugly, bug-like creatures who feed on humans by sucking the life force out of them with their hand. Aren’t there always bad guys?) They’re also dang hard to kill and have super cool jets that can beam people up.
It’s pretty hard for Tayla’s people to fight against the Wraith so John scores lots of brownie points by helping them.
So how can you put this to use in your social media marketing? It’s pretty easy, really. Much easier than exploring worlds in another galaxy…
- Be open and friendly.
- Listen to your customers.
- Offer to help them with any problems they might have.
As for me, I keep hoping they’ll bring back Stargate Atlantis. There was so much left to explore in the Pegasus Galaxy.
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