Search Engine Optimization

You have a business. You’ve built your website. Now it’s time to sit back and wait for the customers to come to you, right?

Wrong.

Unless a customer is looking specifically for your website, if it’s not optimized for search engines they may never find you. And if customers aren’t finding you online, you’re losing lots of potential sales.

The basics of search engine optimization (SEO) are pretty easy to understand

Each page on your website has one theme. Keywords relating to that theme need to be sprinkled throughout the page.

But how do you know which keywords to use? When you search using your main keywords you may find millions and even hundreds of millions results. It would be pretty difficult to rise to the top with that kind of competition. So that’s where research and some creative thinking come in.

The keywords you use should make it easy for the reader to quickly understand the topic of the page. Keywords used as text links to another page should describe what the reader will find on the destination page.

And they need to be sprinkled throughout the page, but how much is too much? Your website can be penalized if the keywords are used too often.

Links to, and within, your pages can help your ranking

Links to your website – backlinks – need to come from quality websites that are relevant to your website. For example, if your website is about veterinary services then a link from an online poker website probably won’t make sense.

But how do you get other websites to link to your website?

Quality, relevant content is a start. Sharing your content on social media can also help.

You should also link within your own content – from one page to another – to keep visitors engaged. The search engines like it when someone stays on your website for awhile because it means your content must be interesting.

Search engines also score the quality of your page

You need to provide content that is helpful, original and well written. You can write about the same topics as someone else, but you need to bring your unique voice based on your own thoughts and experiences.

Using proper coding – particularly <H1> and <H2> tags – helps the search engines understand what your page is about.

How quickly your page loads can also affect your ranking.

And it’s an ongoing process. Words people use to search change. Search engine algorithms change. Your competitors change their websites. If you’re standing still, your customers may run right past you to your competitor’s website.

Contact me today if you’d like some expert help. I can do the keyword research for you, keep track of how well they rank, check your logs for the words and phrases visitors are actually using, help you promote your content so other people will want to share it and I’ll even spy on your competitors for you.

 

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