Every year, the amount of traffic generated from mobile devices climbs upward. Smartphones and other mobile devices are now rivaling laptops when it comes to website traffic and sales.
And the mobile market is only going to keep growing.
Although there is tremendous growth, right now only about 25% of small businesses have mobile websites, which means many of your competitors probably don’t – yet. Going mobile may be the change that puts you at the top of your industry.
Using new technology, going mobile has never been easier. But Google reports that 40% of mobile consumers turned to a competitor’s site after a bad mobile experience, and 57% wouldn’t recommend a business with a bad mobile site. So it’s vital that you not only have a mobile website, but also that it’s well designed. You don’t want to be turning away potential customers, do you?
Getting your mobile website is easier and less expensive than you may think.
There are two types – separate, mobile-only and responsive:
The separate, mobile-only type includes just the basics a mobile user might need such as your contact information, directions and hours. It’s completely separate from, and in addition to, your regular website. It’s best viewed on a mobile device.
The responsive type uses technology to adapt its layout to the user’s screen size – desktop, laptop or mobile phone. With the responsive type you don’t need a separate website just for mobile users so it’s generally less expensive to build and maintain.
No matter what type of business you own, the mobile revolution is changing how you communicate with your customers. Contact me today if you’re ready to adapt. Or are you going to be a dinosaur?
You might also like:
- Learning more about responsive design.